The Wells Group Listing Guide

 

This publication is one of our premier advertising pieces, and it is currently published four times per year. It is a glossy magazine and features all of our residential and commercial properties, and farm and ranch listings. It is broken down by area, so each market segment is featured. There are sections for luxury homes, Durango residential, resort residential, Hesperus residential, Bayfield residential, and additional segments. Although vacant land is not featured in the publication, all other Wells Group listings are noted. The listings display in order of price, from lowest to highest, in each category.
A couple weeks ago, we outlined The Durango Team’s marketing advantage. One of the aspects we mentioned is The Wells Group listing guide magazine, which will be published and distributed right before Labor Day weekend.
As we discussed a few weeks ago, the Wells Group brokers sell more properties and represent more buyers in the Durango area than any other brokerage. We were actually the first brokerage to offer a glossy magazine of listings. Due to these facts, we are confident that our Wells Group clients benefit from our marketing advantages.

When the magazine is published, 10,000 copies are printed. A copy is inserted in the Durango Herald on the Sunday of the weekend of print, and the remainder stays at the Wells Group office, available for the downtown Durango foot traffic. Our office location at 9th and Main allows substantial window shopping and potential interested clients.

The next publication of the Durango Area Real Estate listings will be printed and distributed on August 24. We are excited to showcase our listings, and generate additional publicity for our clients. The busy Labor Day weekend in Durango will allow excellent exposure for these properties. We look forward to sharing our listings with you!