In Real Estate A Picture Is Worth a Thousand Words!

I have always invested in good cameras and currently use one of the best digital SLR (single-lens-reflex) cameras for photographing listings. I have observed over the years in the real estate business that good pictures create more interest in marketing a property and attract more on-line attention. The importance of good pictures was also recently highlighted in a Wall Street Journal article titled "In Real Estate, A Picture is Worth $1000 or More." The article said that "real estate listings that use photographs taken by the higher-end SLR cameras favored by photgraphers and photography enthusiasts tend to do better than those that use photos from cheaper point and shoot cameras." This was according to a recent study that also showed "that listings with nicer photos get more online attention." The article said that not surprisingly, "listings with better photos command higher asking prices." Despite this, it was indicated that only 15% of listings incorporate higher-end photography.

I take pride that those sellers that choose to list with me are in that 15% that incorporate higher-end photography.

You can contact me, Don Ricedorff, at The Wells Group, 901 Main, Durango, Colorado, 970-375-7014 or via email at don@durangorealproperty.com

Don Ricedorff is a licensed real estate broker in the State of Colorado, with 16 years of experience, and he resides in Durango Colorado.He has numerous real estate designations, which have provided him with an unparalleled education to assist his clients.


The designations include:

CRS, Certified Residential Specialist
CRB, Certified Residential Broker
CCIM, Certified Commercial Investment Member
CDPE, Certified Distressed Property Expert
ABR, Accredited Buyer Representation
GRI, Graduate of Realtor Institute
RSPS, Resort and Second Home Property Specialist
CIPS, Certified International Property Specialist
SRES, Senior Real Estate Specialist


He is also an active volunteer in the community and his church. His highest aspiration is spending time with his wife, Janet, and his three children Kelly, Katie, and Kyle. His other interests include playing tennis, fly fishing, hiking, boating, and water skiing.