Thursday, March 24, 2011

I Believe in Strong Internet Presence in Marketing Real Estate

The 2010 Profile of Home Buyers and Sellers was recently published by the National Association of Realtors based on survey results from over 110,000 consumers who purchased a home between July 2009 and June 2010. My office carefully reviews this annual report because it provides insight into the needs and expectations of home buyers and sellers.

How buyers do their search process is of particular interest to us as we try to most effectively market the property we list. According to the Profile, the internet search process and the use of real estate agents continue to be the top two most important resources to buyers. The use of these two resources appears to be a complimentary relationship, with those buyers using the internet more likely to buy their home through a real estate agent.

I believe in a strong internet presence and properties I list are featured on my website, durangorealproperty.com and on the Wells Group website, wellsgroupdurango.com. Both of these sites will lead potential buyers to a virtual tour of the properties I list. All of my listings are also featured on YouTube.com. I also have a strong presence on Zillow.com and spend additional marketing dollars on search engine optimization (SEO) to encourage visits to our websites so that listed properties get maximum exposure. All in all, properties listed with me have internet exposure 24 hours a day, 7 days a week!


If you have any questions, please do not hesitate to call me. You can reach me, Don Ricedorff, at The Wells Group 970-375-7014, don@frontier.net, or at my website at durangorealproperty.com.

Don Ricedorff is a licensed real estate broker in the State of Colorado, with 18+ years of experience, and he resides in Durango Colorado.He has numerous real estate designations, which have provided him with an unparalleled education to assist his clients. The designations include:

CRS, Certified Residential Specialist
CRB, Certified Residential Broker
CCIM, Certified Commercial Investment Member
CDPE, Certified Distressed Property Expert
ABR, Accredited Buyer Representation
GRI, Graduate of Realtor Institute
RSPS, Resort and Second Home Property Specialist
CIPS, Certified International Property Specialist
SRES, Senior Real Estate Specialist


He is also an active volunteer in the community and his church. His highest aspiration is spending time with his wife, Janet, and his three children Kelly, Katie, and Kyle. His other interests include playing tennis, fly fishing, hiking, boating, and water skiing.

1 comment:

W. Home said...

As such, even online real estate schools have emerge to support the on-going need for education in such growing industry.