One of the more challenging aspects of marketing real estate is finding a balance in the different mediums. How much print advertising is enough? Are we reaching the correct audience with the internet marketing?
Our approach to each property we promote is to coordinate all of the marketing we will publish at the very beginning. Each property has its own unique qualities and the marketing we create for each property is as unique. The design created for each property runs through all print and digital media.
Our print advertising begins with the printing of full color, multi-page brochures. We also reserve a space in The Durango Herald for a print advertisement and a real estate exchange cover position. Properties also appear in The Wells Group’s Listing Guide – a full color magazine featuring all Wells Group properties.
In addition to our print advertising with the Herald, we dedicate space for a web ad for the properties that we represent. The properties are shown for 1 week on a rotating basis and appear on the local and regional news pages.
On average, our advertising on www.DurangoHerald.com receives 9974 impressions. Out of those impressions, our ad receives 38 click throughs. This means that 38 people were directed to our website, www.DurangoRealProperty.com, for the information specific to the property featured in that week’s ad.
Additionally, each property is featured on our personal website, the Wells Group’s website www.wellsgroupdurango.com, and sites such as Trulia.com, Zillow.com and more.
As comprehensive as we feel our marketing is, we know that it is only a means to an end. The real results are seen once we are in contact with the prospective buyers and can put our expertise and customer service to work.
If you have any questions, please do not hesitate to call me. You can reach me, Don Ricedorff, at The Wells Group 970-375-7014, don@frontier.net, or at my website at durangorealproperty.com.
CRS, Certified Residential Specialist
CRB, Certified Residential Broker
CCIM, Certified Commercial Investment Member
CDPE, Certified Distressed Property Expert
ABR, Accredited Buyer Representation
GRI, Graduate of Realtor Institute
RSPS, Resort and Second Home Property Specialist
CIPS, Certified International Property Specialist
SRES, Senior Real Estate Specialist
He is also an active volunteer in the community and his church. His highest aspiration is spending time with his wife, Janet, and his three children Kelly, Katie, and Kyle. His other interests include playing tennis, fly fishing, hiking, boating, and water skiing.
1 comment:
If you really are into RE industry, you really have lots of challenging obstacles and risk to undergo to become a successful one. This is a good read for those who had or is planning to get their real estate license.
Post a Comment